# Design directions on the real site

4 pages x 2 widths x 3 directions.

Every set of three is the **same URL with one attribute changed**. Same words,
same markup, same images. What differs is the direction's token block in
`src/styles/directions.css`.

| Direction | What it argues | What it gives up |
|---|---|---|
| **faithful** | The Corporate Design Sheet applied literally. The control. | Any point of view. It is a floor, not a proposal. |
| **authority** | bearingpoint.com decoded — calm white ground, density made navigable by air, hairline structure, yellow once on the thing to do next. Lars's named reference. | Drama. Nothing is trying to be memorable, only trusted. |
| **drawn** | The one honest argument in the package: we draw your system before we recommend anything to run it on. Asymmetric sheets, headings left, prose right, schematics full width. | Scanability. It rewards a reader who has decided to read. |

Pages chosen to be awkward rather than flattering: a long image-dense product
page, a case study carrying no outcome figures because none are cleared, and a
German page where the compounds break line.